Sarah Martinico started her professional career at BMG supporting over 2 million songs in catalogue marketing, research and partnerships for clients such as Quincy Jones, Johnny Cash, Def Leppard, Aerosmith, Strictly Rhythm, Primary Wave and many more. While her time at BMG, she founded and created the first-ever royalty- bearing stems for sale from a major publisher's catalogue via Avid Pro Tools which was featured in Billboard, DJ Magazine, Avid Blogs, etc. She went on to work for Native Instruments' Sounds team where she worked directly with A-list clients such as RedWine (Gaga, Chris Brown), Huey Dunbar (DLG), DJ Nelson, Bob Robinson (Tim & Bob), Albert Menendez (Shakira) and numerous others to develop sound packages for Native's gear and to support worldwide marketing campaigns.
Sarah founded her consulting company in 2020 and has worked for numerous Grammy-winning producers, songwriters and artists from the pop, urban, R&B, electronic and latin worlds in marketing, branding, partnerships, catalogue management, project management and consulting. She has also consulted for music tech, audio companies, NFT/Metaverse companies, music lifestyle events, record labels and non-profits.
Sarah is a graduate of Berklee College of Music and with a Bachelors in Music Production and Engineering. She is also a songwriter, audio editor and guitarist.